Prada Aoyama,Tokyo - Herzog de Meuron

In 1999 Prada launched the "Epicentre Store" programme to examine different ways of reinventing the Prada retail experience by commissioning avant-garde architects like Rem Koolhaas and SANNA to design their new shops. The latest addition to the programme was Prada Aoyama in Tokyo designed by the Pritzker Architecture Prize-winning duo, Herzog and de Meuron. The result is an innovative solution whereby shopping becomes a hybrid and diffused experience where consumerism and culture fuse together.